AI & Customer Experience
Shaping practical strategies for generative and agentic AI, digital commerce and the future of customer relationships.
AccentureFrancesco Magagnino
Milano, Italy · 2026
I’m Francesco. Business leader, entrepreneur and ecosystem builder — connecting organisations, people and ideas.
Discover↓01 / About
I have built my path across three connected worlds: corporate leadership, innovation and entrepreneurship. At Accenture Song, I lead Data, AI and Generative AI for Commerce in Italy, translating emerging technology into growth and transformation.
My entrepreneurial path includes launching FlatmateMe, a proptech startup developed between Milan and San Francisco. The same builder mindset now shapes the ecosystems I create around TEDx Italia, TEDxVerona and TEDSports.
02 / What I do
Shaping practical strategies for generative and agentic AI, digital commerce and the future of customer relationships.
AccentureConnecting institutions, companies, innovators and talent to turn ambitious ideas into platforms with lasting impact.
TEDx Italia · TEDxVeronaBuilding a global platform that explores the future of society through sport, technology, culture and human performance.
TEDSports03 / Journey
From information engineering and research into human-machine interaction to an early professional experience in Dublin.
IONA TechnologiesOrganisational models, governance and risk: a rigorous foundation for understanding how large companies work.
DeloitteLaunching FlatmateMe, a proptech startup developed between Milan and San Francisco: shaping the business, engaging investors and building a venture from the ground up.
FlatmateMeBringing that entrepreneurial mindset into large organisations: from omnichannel programmes to building a Data & AI capability for Commerce and leading complex transformation.
Accenture SongGrowing TEDxVerona from a local initiative into one of Italy’s largest TEDx platforms, and helping connect an ecosystem of around 200 Italian events.
TEDxVerona · TEDx ItaliaBringing together institutions, companies, thinkers and athletes to explore how sport can shape technology, culture and society.
TEDSports04 / Point of view
“The most interesting work happens between disciplines, before the job title exists.”
05 / Speaking
Public speaking is a natural extension of my work: a way to make complex ideas clear, create a connection with the room and move a conversation forward.
I speak about artificial intelligence, customer experience, entrepreneurship, ecosystem building and the role of sport in shaping society.